Leasing / Rental

Leasing models earn money by letting people use high-priced gear without the headache of owning it. You don’t need a manufacturer’s permission to rent their products; you just need the cash to buy the fleet. The secret sauce is having the right asset ready exactly when and where the customer needs it. This model creates abundance by turning a single physical item into a recurring source of income from hundreds of different people. Enterprise and NetJets show how to own the asset while the customer pays for the use.