Freemium

Freemium gives a basic version away for free and charges for the “pro” features. It uses code that works 24/7 without needing anyone’s permission to attract millions of new users. The secret sauce is making the free version so good that people naturally want to pay to level up. This model creates abundance by using free users to build a giant brand while the paid users bring in the profit. Spotify and Slack show how to win a market by being the easiest to start using.