Direct-to-Consumer

Direct-to-Consumer (D2C) models earn their keep by selling straight to the fan and skipping the retail gatekeepers. You don’t need a dealership’s or a department store’s permission to reach your customers. The secret sauce is the direct relationship and data you get from every single person who buys from you. This model creates abundance by keeping the full profit for the creator instead of sharing it with a middleman. Tesla and Warby Parker show how to win by owning the whole journey.