Aggregator

Aggregators capture value by being the “front door” for an entire industry. They use code and networks that don’t need anyone’s permission to organize thousands of options for the customer in seconds. The secret sauce is owning the relationship with the user; if everyone goes to your site first, the sellers must pay you to be seen. This creates wealth while you sleep because the platform runs itself once it’s the biggest in town. Booking.com and Uber prove that the one who controls the “search” controls the money.