Microsoft

Microsoft makes money by selling “bundles” of software like Word, Excel, and Teams for one monthly price. They give office workers and students every tool they need in one single package. They won by getting their software onto almost every office computer in the world in the 1990s. Their secret is that all their tools talk to each other so well that it’s easier to buy the whole “suite” than to buy ten different apps. They use Code Leverage to run a Bundling model distributed through the cloud.