Canva

Canva stays profitable by charging a monthly “Pro” fee for extra tools, fancy fonts, and special photos that make anyone look like a professional artist. They give the “non-designer”—like a teacher or a small shop owner—the ability to make beautiful posters and social media posts in minutes. They entered the market by making design as easy as playing with building blocks, while old tools were too hard for most people to learn. Their secret is the massive library of millions of templates and photos they’ve already bought, which would take a new company years to build. They use Code Leverage to run a Freemium model distributed through a simple website and app.