Uber makes money by taking a slice of every ride and food delivery made through its app. They give people a “private driver” at the touch of a button and help drivers earn money on their own schedule. They won by letting people use their own cars as taxis and proving it was faster and cleaner than old cabs. Their secret is having so many drivers that a car is always just three minutes away, no matter where you are. They use Network Leverage to run an Aggregator model distributed through an app.