User-Generated Content (UGC)

UGC models build wealth by providing the “empty stage” and letting the users provide the show. You don’t need a production studio’s permission to create content because millions of people are doing it for you for free. The secret sauce is the algorithm that finds the perfect video or post for every single person. This model creates infinite scale because the more people use it, the more “stuff” there is to see. YouTube and TikTok prove that the biggest media companies don’t need to hire a single actor.