Value-Added Reseller (VAR)

Value-Added Resellers earn their keep by taking a standard product and making it “ready-to-use” for a specific customer. You don’t need a tech giant’s permission to be the “expert friend” a business trusts to set things up. The secret sauce is the specialized knowledge that solves the “how do I make this work?” problem. This model creates value by turning a confusing tool into a perfect solution. CDW and local IT shops build wealth by being the essential partner for busy owners.