Experience Selling

Experience models generate extra profit by turning a normal purchase into a memorable “theatre” event. You don’t need a traditional shop’s permission to charge a premium if you provide an environment people love. The secret sauce is the design and atmosphere that makes a customer feel like a VIP. This model builds wealth by selling a “feeling” that is worth much more than the actual product. Starbucks Reserve and Nike Town prove that a great story makes people happy to pay more.