CDW

CDW makes money by buying computer gear from companies like Dell and Apple and selling it to businesses with extra “help” and setup included. They give business owners a single person to call to handle all their complicated tech needs. They stay in the market by being the “expert friend” who knows which laptop or server is best for a specific office. Their secret is the deep trust they have with thousands of IT managers who don’t want to deal with 50 different suppliers. They use Labor Leverage to run a Value-Added Reseller model through direct sales teams.