Aldi

Aldi makes money by selling high-quality groceries at prices much lower than normal supermarkets. They give families a way to save big on their weekly food bill. They stay cheap by only selling their own brands and making customers bring their own bags and rent their own carts. Their secret is their extreme efficiency; they use fewer staff and smaller stores to keep prices lower than any giant competitor. They use Capital Leverage to run a No Frills model through physical stores.